Currently available at our Jean Rousseau atelier-boutique in Tokyo, this collaboration allows you to personalize not only the straps but also the buckles of your watches, offering a unique and comprehensive experience.

A forward-thinking vision

Atelier Honoré was established by two long-time friends with a shared passion for watches. Alexander Maroulakis, the co-founder of Atelier Honoré, explains: “Noticing a trend towards personalization that had extended to custom straps but not to watch buckles, we decided to fill that gap. Until now, watch collectors had only standard brand buckles to choose from, so we aimed to offer them personalized, exclusive clasps.”

How does this collaboration enhance the customer experience?

This service allows you to customize watch clasps with initials, logos, or any other design of your choice. Additionally, you can select the color of the clasp from options such as gold, silver, or rose gold. The clasps are designed to fit straps that are tapered down to 16mm on the buckle side. “This collaboration offers customers comprehensive strap and clasp customization. Watch collectors are no longer limited to standard options provided by watch brands; they can now fully express their individuality.”

How did the collaboration begin, and how will it evolve in the coming years?

“We discovered a natural synergy with Jean Rousseau through mutual friends in Japan,” said the co-founder of Atelier Honoré. “Recognizing their commitment to the highest quality and craftsmanship in customizable straps, we saw a perfect fit with our work in high-quality customizable clasps, and we were right!”

“Our collaboration at the Tokyo Jean Rousseau store is just the beginning. We hope to expand to other locations and learn more about customer preferences, finding new ways to serve them together in the future.”

At Jean Rousseau, watch customization reaches new heights through our collaboration with Atelier Honoré. By enabling personalization of both straps and clasps, we are pushing the boundaries to let each client create a truly one-of-a-kind timepiece.