Jean Rousseau presents its latest innovations
On a constant quest for innovation in the fields of quality, production and new materials, Manufacture Jean Rousseau presented its latest products to some 20,000 visitors during the EPHJ fair. Equipped with its own tannery and workshop at its Manufacture in Pelousey, these latest innovations were made possible by the brand’s vertical integration strategy and highlight materials with remarkable technical characteristics that have been developed by the tannery. Water-resistant alligator skin with satin and nubuck finishes, leathers with aged or faded effects, and brushed full-grain calfskin in a wide array of colours were just some of the creations on display.
Professional visitors at the event also discovered Jean Rousseau’s innovations in technology and quality, which included the use of Kevlar to strengthen watch straps and adorn their outer surfaces, straps in ultra-strong technical fabric and grommets to reinforce the holes in pin-buckle straps.
A technological alliance
Manufacture Jean Rousseau also took advantage of the EPHJ fair to formalise its partnership with Canadian start-up Wearatec. To mark the occasion, Wearatec founder and CEO Dilshan Modaragamage was at Jean Rousseau’s stand throughout the fair to explain the concept behind the company’s new smart watch clasp, named LINK. This ingenious device can transform any traditional mechanical watch into a smartwatch, giving its wearer access to his or her online data. The main purpose of these intelligent clasps is to provide traditional watches with all the features of a smartwatch, such as fitness and health monitoring, notifications, contactless payment via an integrated electronic wallet, and the remote control of other devices equipped with Bluetooth or NFC technology.
Currently in the final phase of development, LINK clasps will be available in the first quarter of 2017.